TV4 acquires Damallsvenskan broadcasting rights

TV4, one of the two major networks in Sweden, has aquired the broadcasting rights for the Damallsvenskan and the Swedish women's national team matches for the next 5 years. TV4 has profiled themselves towards women's football the last years and has aired both national team and Damallsvenskan matches. The network, that also recieved rights for some of the men's premier league matches, has not yet announced how they are going to program the Damallsvenskan matches.

Dagens Nyheter:
Tröga förhandlingar - TV4 skrev på natten till fredagen

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