Large drop in Damallsvenskan attendance worries clubs

The average attendance in Damallsvenskan this year has dropped 28 % from last year - from 1,110 to 808. Umeå takes the biggest drop - from last years average 3,271 the might reach over 2,000 this year. This is a huge set-back financially. So far Umeå has lost SEK 800,000 in ticket revenues and it might be more than SEK 1 million if the attendance figures doesn't change for the better. Umeå's manager Arnqvist finds several reasons for this; the cold and wet spring, the strange match scheduling with among other things an unmotivated long summer break and the lack of a championship series. Umeå, as well as other clubs, have argues that Damallsvenskan should be split after the first half of the season in one lower, relegation half and another championship half. That would create more interesting matches and hopefully a greater interest.

In Göteborg the two local teams Kopparbergs/Göteborg and Jitex stands for 8 of the 10 matches with lowest attandance this year. Göteborg's chairman Peter Bronsman finds some other explanations. A more attractive arena - a downtown arena that they actually will be moving in to early October. Umeå's superiority takes much of the interest out of the league. Also the lack of a major international championship on the women's side, while the men played the World Cup moved interest away from the women's game.

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Posted by: orange

i don't get this thing with "relegation half and another championship half". How would that create a championship series? Wouldn't it make more sense to take the top two teams and have them play a best of 5 or best of 3 matches, like th WNBA? That way, no one is "guaranteed" to win, as Umea just has. It seems that the way it is now, it's a bummer to watch the rest of the games.. just a battle for 2nd place, really.

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