Puma sponsors Umeå's deal with Ma

When Ma Xiaoxu signed her deal with Umeå IK, she also got a major personal contract with the big sports company Puma. And without that, Umeå probably wouldn't have been able to afford her. "It would have been hard", admits Umeå manager Roland Arnqvist. "We've been working with Puma for maybe 15 years and when Ma told me that she didn't have any personal sponsor contract, I suggested Puma".
Puma usually doesn't comment on contracts, but "international teamsport business unit manager" (now, that's something to put on your business card!) Filip Trulsson at Puma's headquarters in Nürnberg confirms that they have helped finance the deal with Ma. "When Roland speaks, you listen" he says "Umeå has repositioned women's football in Sweden on their own. If they say they have found a really good player, we're interested in helping out. And it is interesting from a marketing perspective that the World Cup is played in China later this year."
The Chinese market angle might be valuable for Umeå too. Ma, first woman to be named rookie of the year in China, is a big name back home and only hours after the news broke a Chinese television company was on the phone to Roland Arnqvist, inquiring over the possibilities to broadcast the UEFA Women's Cup final in China.
Arnqvist admits that neither he nor coach Jeglertz has seen Ma playing other than on TV. "We are pretty sure we are not making a mistake. A player with her resumé doesn't need to make a try-out." Ma Xiaoxu will arrive in Umeå February 20 and hopefully make her first appearence for Umeå IK in the training matches against Trondheim Ørn in Norway, February 23 and 25.
Puma-pengar säkrar Kinas stjärna, Största kapet sedan Marta, Ma "Tjaåtjo" gör debut i Norge
Västerbottens Folkblad: Kinesisk supertalang relativt billig, En riktig drömvärvning – ekonomiskt sett

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