Money makes the ball go around

The Swedish Football Association signed a deal with the big insurance company Folksam, making them official partners with the women's national team and main sponsors for Damallsvenskan. The deal gives the insurance company advertising rights on all damallsvenskan match kits and arenas. The value of the deal is as almost always confidential, but the insurance company will also take part in a major knee injury prevention project, focused at young female players. "A teenage girl runs a four times greater risk to suffer a serious knee injury than a boy in the same age", says Folksam's manager for sports insurances.
Svensk fotboll:
Folksam ny huvudsponsor för Damallsvenskan

Umeå IK has made a deal with Swedish Volkswagen, making them their main partner for the 2007/08 UEFA Women's Cup. Last season there were more than 13 hours live television from Umeå IK's matches in the cup. The matches against Arsenal attracted 4 million viewers. Volkswagen, that has been Umeå's main partner in Damallsvenskan for several years, is hoping for a successfull run: "The team has the potential to reach a top position in Europe, just like Volkswagen".
Umeå IK: Ny huvudpartner för UEFA-cupspelet

I don't think there is much money involved here, but the official 2007 Women's World Cup song for the Swedish national team will be written and performed by the, let's call it electronic disco, trio Bodies Without Organs. The group promises that the song will be more of an anthem than a chant. "Women's football has too much elegance and class for a simple chant". We won't hear it until August 14, when both the song and the World Cup squad will be presented, but it might sound something like this (youtube video). Not really my cup of tea, but...
Svensk Fotboll: BWO gör årets dam-VM-låt

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