LDB FC Malmö takes one step at the time

The local daily Sydsvenskan has done an interesting interview with Kent Widding Persson, LDB FC Malmö's main financer and, I'm just guessing here, most influental boardmember. He is not shy about the club's ambitions, they want to challenge for the Swedish and European championships. But it is important to take one step at the time.

"We need to build from the foundation", Widding Persson states. The first step was to sort out the club's financial problems. Widding Persson's company Hardford's 8 years long SEK 3 million a year sponsor deal was a conrnerstone.

The second step was to secure a stable and homogenous core squad. This was done already this last summer, when 12 of the most important players were signed on long-term contracts. Once that was done, the club went looking for good players to spice the squad with. So far we have seen Pavlina Scasna and Maria Aronsson.

Kent Widding Persson reveals that the club is still interested in the Brazilian national team players Cristiane and Daniela, but not with their current wage demands. "It's not just the money, we could afford that. But we can't sign a player that will earn two or three times more than anyone else does". He understands that some fans are getting impatient and wants to see a big signing, but says that it is important for the club to hold on to it's identity and long-term strategy.

Other important steps for the future includes putting artificial turf on Malmö's home ground. The idea is to get all LDB's teams, from the eight year olds to the seniors, together in one arena. A grass surface can't sustain that kind of daily usage. Widding Persson also wants to double Malmö's today 1,000 heads per game audience. "We need both good results and a good match environment to achieve that".

Widding Persson's involvment in the club has also opened new contacts. Last fall the club signed a deal with another local businessman, IT millionaire Dan Olofsson. The deal includes a pre-season training camp in South Africa including a match against the South African national team in February. In return the team will help develop and promote Olofsson's "Star School" programme, a SEK 12 million anti-HIV initiative where football will play a big part.

Sydsvenskan: LDB-sponsor vill ha konstgräs, IT-miljonär sponsrar LDB FC Malmö

2008-01-11 @ 15:57:58 Events Permalink

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